Ambrit News

Ambrit bolsters its sales force

Steve Coulson joins Ambrit as head of sales and marketing

NORTHCHURCH, England, April 2 2002.Steve, who holds an honours degree in electronics, brings over twenty years of sales and marketing experience to Ambrit. He has operated in general industrial, defence and oil and gas sectors and has held directorships with Daniel in the oil and gas industry and more latterly with Roxspur Measurement and Control in the general instrumentation business.

Steve has joined Ambrit at a critical stage of its development, to spearhead the promotion of its Internet based Executive Control and Data Acquisition package - ACQUIRE. Says Coulson "I am very pleased to be working with some of my old colleagues, as well as with a highly innovative and talented team."

He continues, "I am very excited about Acquire and other new products that we will launch over the next few months. Acquire shows how the cross pollination of ideas and approaches between industry sectors can result in startlingly better ways of achieving a specific goal, a real case of 1+1=3. With Acquire, managers, engineers, accountants, quality managers, auditors and other executives can, for the first time, have high integrity data delivered to their desk top, to a level of security previously only enjoyed in the financial and banking sectors. They can, if appropriate, exert executive control over the plant and view or authorise secure audit logs of operations remotely."

"By interrogating the smart, remote devices that it communicates with in the field, Acquire builds its own displays, controls, charts, reports, etc and presents them to the user. The user can than decide what data he wants to see and how it is presented to suit his own needs. Its integrated audit trails and logging capabilities enable straightforward compliance with the increasing legislative demands for more and more secure recording of plant operations. All of this is achieved in a tiny fraction of the time it would take to build a system with conventional means."

"Finally, when you also realise that Acquire is writing Javascript 'on the fly' as it builds the system, it incorporates the ultimate in Internet security techniques, it is accessible through a standard browser and that the whole thing is encompassed in a single application, you appreciate that the level of innovation in Acquire is just stunning."

The demonstration currently seen on the Ambrit web site is quite specific, but Acquire and Ambrit's future products have wide horizontal application across many industry sectors. Ambrit is seeking strategic partners in key industrial sectors to promote the products vertically within those sectors. Partners can expect to add significant value to the base product as well as enhancing their own ability to monitor, control and log their own smart devices or systems remotely."